REDMOND, Wash., July 14, 2010 – Univar, a leading global chemical distributor, today announced that its Food Ingredient’s team has created three new promotional products, Toffee Temptation, Berry Zen and Black Cherry Recharge, which feature healthy reduction and healthy enhancement trends. They were made possible by a creative collaboration between Univar’s team of food specialists, leading global suppliers and customers. Each was designed to indulge, relax and recharge. Univar will feature the products at its Booth #3436 at the IFT Annual Meeting and Food Expo at Chicago’s McCormick Place, July 18 – 21, 2010.
“We created these products to help customers understand how ingredients and technologies work together to deliver the desired consumer benefits,” said Beth Warren, director of marketing, Univar Food Ingredients. “We strive to save customers time with ingredient selection by demonstrating the function of these ingredients without sacrificing taste,” added Warren. “This is the value we bring to the food ingredient customer — the knowledge and expertise to make better decisions about ingredients. We help our customers meet the challenges and complexities of formulation.”
Toffee Temptation Nutritious Snack Bar offers a guilty pleasure without the guilt. CP Kelco’s SIMPLESSE® and Kerry Ingredients & Flavours natural butter flavor provide the indulgence factor in a nutrition bar without the saturated fat or calories found in a candy bar. The snack bar is enhanced with added soluble fiber, vitamins and minerals.
Berry Zen Fresh Strawberry Frozen Dessert combines the cool refreshment of real fruit with less sugar and added Zinc for the calming impact desired by many consumers. The lower calorie and low sugar dessert is a concept that meets the needs for healthy reduction. This icy treat is fortified with fiber along with Vitamin C, Magnesium, Calcium and Zinc to add Healthy enhancement.
Black Cherry Recharge Energy Drink delivers a boost of Vitamin B complex and features natural green tea caffeine in an energizing thirst-quencher. The low sugar formulation meets the growing demand for energy without added sugar and higher calories. Kerry Ingredients & Flavours black cherry flavor crystals provide the punch of flavor required in delivering a refreshing energy beverage.
A one-stop source for food ingredients, Univar is a distributor that offers more than logistics and local service. Technical solutions and ingredient selection tools differentiate our customer service while our complete portfolio and extensive stocking locations deliver consistent results.
About Univar
Univar is one of the world’s leading distributors of industrial and specialty chemicals. Univar represents over 2,500 chemical producers and provides its customer base, made up of 80,000 customers, with a full portfolio of products. Univar operates a network of 179 facilities in North America, Europe, the Asia-Pacific region, and Latin America, with additional sales offices located in Eastern Europe, the Middle East, and Africa. In 2009, Univar reported sales of $7.2 billion. For more information, visit: http://www.univarcorp.com.
Headquartered in Redmond, Washington, Univar delivers fresh ideas for every food ingredient function. For more information about Univar USA, visit: http://www.univarusa.com or follow us on Twitter at https://twitter.com/UnivarUSA.
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For further information, please contact:
Karen Weber-Millstein
Director - Corporate Communications
Univar
T +1 425-889-3495
M +1 206-498-7741
mailto:karen.WeberMillstein@univarusa.com
Elizabeth Sinclair
Marketing Communications Specialist
Univar USA
T +1 425-889-4182
mailto:elizabeth.sinclair@univarusa.com |